What Brand Identity?
It is the Gave first impression to the consumer when the consumer thinks about your Brand or Product? Brand identity is the total proposal that an organization makes to consumers. It play vital role in "how you want the consumer to perceive your brand?"
It is the aggregation of what the organization is doing? It explains an organizations mission, personality, promise and competitive
THINK BEFORE TO GO FOR THE BROCHURE DESIGNING?
Brochures are the spearhead of marketing efforts their purpose is not only to inform the customer about the products or services you offer, but also to emphasize the fact that you offer better solutions than your competitors and it helps to differentiate you form your competitors.
Brochure is not a design it represent the value of the corporate in the front of the competitors & the consumers. So before designing the brochure certain thing should be keep in the mind like. Objective, Brochure Layout, Font, Color, Paper Stock etc..
Brand Identity & Logo Designing
Brand identity is important in logo design and it helps you to communicate your company's values and mission to the world. There is an old saying "A picture is worth a thousand words". The logo represents that picture and it can easily be remembered and identified by the consumer also it help to convey the message in the simple term, rather than a thousand words describing by the company.
THINK BEFORE DESIGNING THE LOGO?
Logo design plays a vital role in brand identity and it helps to create a visual identity for your company. It is the best way to create a brand image also it helps gives an idea about the vision of your company as well as the products and services offered by you. It can also help in getting new opportunities in the business field. In today's competitive era, every organization need, visually appealing and engaging logo, for the successful business
How to Establishing Brand Identity?
You should have a clear idea about some facts before you invest to establish your brand identity.
- Traditional or Mass Media: TV, Radio. Idea to reach large audience.
- Decide what is your target market?
- How should the target market perceive your product?
- What is the unique feature of your product & how it differs from your competitors?
- What will be your point of focus to highlight the qualities of your product?
- What is the economic potential of your target market (fix the price accordingly)?
- Find the best possible way to reach your target market?
- What is the most cost effective way of developing your brand identity?
- What should be your branding strategy?
ESSENTIAL OF THE BRAND IDENTITY
A powerful brand identity is important to any business; because it helps Consumer to find & recall your brand. A brand identity defines our unique value like what we bring that no one else can?; by branding the one thing we do far better than anyone else. Uniqueness and Creativity are the two messages in to the one Big IDEA.
A strong brand identity can position a company above its competition. Brand identity not only takes your business to a height but also it helps you to maintain a sustainable growth of your business. Brand identity is something which can not be replaced with any other option in this world almost it is the asset to the organization