Media Planning
Media Planning is a very important component of the Marketing Strategy of an organization. In the media strategy the target audience must be defined more clearly and thoroughly.

1. Target audience and advertisement must fit each other.

a. Kind of argumentation, esthetics, used language etc.

b. Appropriate prominent endorsers (e.g., Shah Rukh Khan for Pepsi)

Over View
SEO Case Study: Condom king Ecommerce website: In Progress

Website Overview:

This website is an India based ecommerce site, exclusively for all types of condom and brand name condoms.

The Challenges:

Since this website is a fully enabled e-commerce website, increasing targeted search engine traffic and sales conversions was the primary focus of the search engine optimization campaign.

The website was getting limited traffic due to low search engine ranking for its primary keywords related to online condom and Condom keywords. Now the site is receiving hundreds of targeted visitors a day from Google, Yahoo and MSN.

The Results:

After the initial optimization and link building this site is still on the first page of Google. There are now over 100 keywords ranking in the top 10-30 positions on the major search engines.

Recent Ranking Result:

Recent Ranking Result : 7

Target location: www.google.co.in

www.condomking.in

Keywords

Position

Online Condom Store

2

Online Condom

3

Premium Condoms

2

love light condom online

1

Online Condom Web Store

2

Condom Online in India

3

Online Condom Web Store

2

SEO Case Study: Fortune Props Real Estate website: In Progress

Website Overview:

A Fortune prop is a Leading Real Estate company specializes in representing Commercial Office spaces, plug and play office spaces.

The Challenges:

Fortune props real estate site aspire to attract more sellers and buyers to their site. The top 10 results on Google were saturated with well established websites such sulekha.com and Yahoo real estate, a tough market indeed.

The Results:

Breaking into the top 10 on Google in this highly competitive market seemed very challenging to owner of this site, but we proved him we can the deliver results he desired. Optimizing the site titles, Meta descriptions and internal links were enough to see a 50 position jump initially, but we didn't stop there. we were able to cover some highly valuable links to give this site its current top 10 ranking on Google.

Recent Ranking Result:

Looking to set up an office in Bangalore: 1

Target location: www.google.co.in

www.fortuneprops.com

Keywords

Position

Looking  for offices in Bangalore

1

Plug and play offices in Bangalore

3

Wanted office space in Bengaluru

1

Looking to set up an office in Bangalore

1

Office space for IT companies in Bangalore

1

Wanted office space in Bangalore

1

Wanted office space for rent in Bangalore

3

SEO Case Study: Depenning Indian IPR Law Firm website: In Progress

Website Overview:

This website is the online presence for a well known IPR law firm in India. The law practice offers Copyright, Trademarks, Design registration services.

The Challenges:

The site owner came to I-net solution to help his website achieve a top 10 ranking for his target keywords focusing on Design, copyright registration. The site owner wanted to substantially increase the number of visitors from search engines and also deliver more targeted leads for his business.

The Results:

This site increased the number of top 5-10-20 rankings by 60% over a few short months. Expanding the content with professionally written content, heading tags and other on page optimization techniques, this site continues to gain more top search engine rankings.

Recent Ranking Result:

Design registration: 3

Target location: www.google.co.in

www.depenning.com

Keywords

Position

IPR firm

3

Copyright India

4

Indian IPR firm

2

Intellectual property India

5

IP Firm India

2

Intellectual property lawyers

8

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