Media Planning
Media Planning is a very important component of the Marketing Strategy of an organization.
In the media strategy the target audience must be defined more clearly and thoroughly.
1. Target audience and advertisement must fit each other.
a. Kind of argumentation, esthetics, used language etc.
b. Appropriate prominent endorsers (e.g., Shah Rukh Khan for Pepsi)
1. Target audience and advertisement must fit each other.
a. Kind of argumentation, esthetics, used language etc.
b. Appropriate prominent endorsers (e.g., Shah Rukh Khan for Pepsi)
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