Clear budget details is what needed before starting a market research. The planning is wholly depends on the budget allocated. When the budget is quite high, plan to use the whole money for its fullest use, and don't waste even a single penny in unnecessary process. Most of the companies allocate budget for market research depending on their last year sales and profit. If last year's sales is appreciable, and still want to increase more, then a good quantum of the profit has to be invested in the market research.
But smaller budget should not affect the reliability of the results. One should know how to conduct a market research in minimum resource, and the minimum resource should not affect the result of the research. Actually this is a testing time for the market researchers, as they have to yield maximum result in minimum budget. This is not possible for many market researchers, but, since we are vastly experienced, we can provide you accurate market research solutions using the available resources.
A realistic time frame will help to finish the market research on time. That is giving appropriate time for each process. An elaborate work chart can be created and following according time table will ensure the result on expected time. Especially for the business which operates in cycles, has to have a target date which will yield the best accessibility to the market.
For example, a student's note book company would want conduct a market research before or around the school reopening. A proper market research time table will help to finish that in stipulated time. The time frame depends on the type and depth of the market research. Time frame for a market research may be short, sometimes may go up to 3 months, and some research may even go more than that.